Small businesses deserve better

That belief is the whole reason we started Capital District Digital. We are a family, we do the work ourselves, and we treat good businesses like partners, never like account numbers. Here is our story.

Our Story

It started with the two of us and one belief

We are Anthony and Kaila Troia, a husband and wife team, and we started Capital District Digital back in 2014. From day one, we built it around one stubborn idea: small businesses deserve better.

You deserve the same strategy, technology, and service the big corporations get, without ever being treated like just another account number.

That belief is behind everything we do. Every website, every client, every tool we build.

Why we started

We saw a better way

We came at this from two different directions and landed in the exact same place.

Anthony saw the problem

Before CDD, Anthony worked at a big media company, selling digital marketing to small businesses. He watched the same story play out over and over. Owners spent thousands on packages that promised the world and delivered almost nothing. The work got outsourced, nobody called them back, and the moment the sale closed, they were forgotten. They were not partners. They were numbers.

Kaila saw the potential

Kaila fell for web design, user experience, and local SEO. She kept meeting small businesses with amazing products and no real way to show them off online. The talent was there. The website to prove it was not. She knew she could fix that.

Together, we knew there was a better way.

So instead of selling packages and shipping the work off to strangers, we built the opposite. An agency where the people you meet are the same people who design your site, run your SEO, answer your calls, and stick with you as you grow. That is Capital District Digital.

What Makes Us Different

Relationships come first

When you work with us, you know exactly who you are working with. We keep the work in-house, our own team, every time. That way the quality and the accountability never get handed off to a stranger you will never meet.

We were never trying to be the biggest agency in town. We are trying to be the one you trust for years. A lot of our clients have been with us for over a decade, because we keep growing right alongside them.

  • We answer the phone
  • We reply to your emails
  • We learn your business
  • We become part of your team

How Athena Began

We built Athena because we needed it

As we grew, keeping up with local SEO for every client got harder. Anthony was doing it all by hand. Researching rankings, taking screenshots, building spreadsheets and reports, writing landing pages one town at a time. It worked, and our clients kept climbing. But there was no way to keep it up.

So we asked a better question. Could technology help us do even more for our clients, and show them exactly what we were doing? That question became Athena. It started as a tool for building better local pages, and it grew into a whole platform, built from real client work instead of guesswork.

Most software is built by developers guessing how marketers work. Athena was built by an agency doing the work every single day.

  • Local SEO strategy generation

  • Landing page optimization

  • Content quality analysis

  • Ranking insights and performance reporting

  • Client dashboards

  • AI-powered customer engagement

Our Mission

It is a simple one. Give small and medium businesses the strategy, technology, and support they need to grow online with confidence.

Help good businesses win, with honest advice, real service, and technology that actually moves the needle.

What We Believe

Our core beliefs

The principles behind every decision we make.

  • Small businesses deserve enterprise-level solutions
  • Customer service should never disappear after the sale
  • Long-term partnerships beat short-term projects, every time
  • Technology should simplify work, not replace relationships
  • Transparency builds trust
  • Every recommendation should serve the client, not us
  • Innovation should solve a real problem, not chase a trend
  • We only win when our clients win

Meet The Team

The people behind your growth

Work with us and these are the faces you will actually talk to. No call center. No middlemen.

Kaila Troia

Co-Founder & President

Kaila is a big reason our work looks and feels so good. Web design, user experience, local SEO, that is her world. She co-founded CDD to give small businesses a website that finally does them justice, and she makes sure every client feels like a partner, not a ticket.

Anthony Troia

Co-Founder & AI Developer

Anthony got his start at a big media company, where he saw firsthand how badly small businesses were being treated. He is our local SEO obsessive, and he built Athena, our AI, out of years of real client work. If it helps you get found, he has probably already built a tool for it.

Lindsey Collier

Web Design Specialist

Lindsey turns your brand into a website you are proud to share. She sweats the small stuff so every page looks sharp, loads fast, and feels unmistakably like you.

Let’s build something together

We would love to learn about your business and show you what a real partner can do. No pressure, no jargon, just a genuine conversation.