Innovo Kitchen is an American Gastropub located in Latham, NY. They are known for their innovative menu, delicious cocktails, and warm and inviting atmosphere. Their motto is to “put love on the plate.” They also provide a mobile Innovo experience with their food truck that can cater celebrations of all occasions.
Innovo Kitchen needed a multi-faceted marketing approach to increase their brand recognition and online presence. Our team designed and developed a new website for Innovo Kitchen on the WordPress platform, which includes interactive galleries, menus, online contact forms, and flipbooks that provide an engaging user experience. The website was also optimized for local SEO to improve its visibility in search results for relevant keywords in the restaurant’s target market. We also implemented an organic social media strategy that included regular posting and engagement on social media platforms to increase brand recognition, customer interaction, and loyalty. We also created a blogging strategy to inform customers of menu changes, restaurant news, and industry updates in the Capital Region. The combination of a user-friendly website, local SEO optimization, engaging social media presence, e-mail marketing strategy, and informative blogging strategy has helped Innovo Kitchen enhance their online presence, engage with their audience, and drive more traffic to their restaurant.