The first step to developing any type of marketing strategy for your business is to find your target audience. Your target audience is the group or groups of people that you want your marketing efforts to be directed to. Examples of marketing efforts include social media campaigns, paid advertisements, or email marketing campaigns.
Marketing strategies that are customized to your target audience tend to be more successful than any other broad marketing strategy. Why is this? Because customers, whether they are buying a product or service, like to feel as if they matter. They enjoy the special personalized touches in the marketing like including their name, location, their interests, or occupations.
So, how do you find out who your target audience is?