Marketing Tips

10 Elements Every great Website Should Have

A great website is key to a great business. Your website is a central location for your customers to find out information about your business, stay up to date on company news, and find how to contact you. With different functionality and features, customers could also see photos of your location, find your social media accounts, book an event, or pay online fees. Whether you are creating a website for your company for the first time, or you are looking to make an update to your site we understand it can be overwhelming. To help make the process a little easier, we have put together a

The Importance of your Instagram Grid and 4 Tips for Design

Social media is one of the most effective tools that a small business can use in their marketing strategy. All social media platforms are unique in their features, demographics, and the way their users engage with the platform. Instagram has many elements that make it unique from other platforms, but one of its most unique features is the Instagram Grid layout. So, what is the purpose of the Instagram Grid layout? The layout of the grid structure is made up of rows of square photos in three separate columns. This is where your posted photos will appear in the order you schedule them for. You’re probably wondering why does the design

How to Optimize your Website for Voice Search

With growing technology, voice assistants such as Alexa, Siri, and Google are becoming more popular than ever. Many households throughout the world, rely on their voice assistant software to help them answer questions with minimal effort on their behalf. What does this mean for your company? It’s time to optimize your SEO for voice search. So, how do we do this exactly? Add Your Business Listing to Voice Search Platforms At Capital District Digital, we take care of this part for you with our Voice Search digital marketing service. We work with your company to make sure your business information is

Getting to Know your Target Audience

The first step to developing any type of marketing strategy for your business is to find your target audience. Your target audience is the group or groups of people that you want your marketing efforts to be directed to. Examples of marketing efforts include social media campaigns, paid advertisements, or email marketing campaigns. Marketing strategies that are customized to your target audience tend to be more successful than any other broad marketing strategy. Why is this? Because customers, whether they are buying a product or service, like to feel as if they matter. They enjoy the special personalized touches in the marketing like including their name, location, their interests, or

Latest Reviews

Christine Mayer
1707780853
Anthony and Kaila were so helpful in setting up my new website. They were friendly and understanding of my wants and needs and easy to work with.... They were very professional and proficient. I love the design of my website and how it looks. I highly recommend using Capital Digital for all your website needs.read more
I am so happy with Kaila and Anthony of Capital District Digital. They take my ideas and make them happen, while adding their own spin on web design.... They think through have to showcase what I do best! I highly would recommend them to anyone, and i do very frequently. Not only that they send work my way as well if they think I would work for a project they are working on. Small Business owners are the best! My updated site is amazing!read more
Nicholas Perez
1706195584
Awesome experience. Very responsive, and a fantastic design. Could have not come out any better!
Coyle Manziello
1699635298
As the Secretary of the New York Cancer Registrars Association, I would like to recognize Kaila and Anthony Troia and Capital District Digital, LLC.... Our non-profit association started using their company a few months ago during our busiest time of the year and Kaila and Anthony's professionalism met our high expectations. Their attention to detail and promptness has eased our stress and worries with being able to delegate this technical task. Grateful & Thankful!read more
Caitlyn Haley
1692278649
Kaila is amazing! From start to finish, she was available to answer all of my questions. We are already getting compliments on the new website. It is... well worth it to hire this local business to elevate your online presence!read more
Fenceguy
1692238275
Kaila is so knowledgeable and innovative. Our website has so many features I did not think were even possible. Such a pleasure from start to... finish. Do your business a favor and hire Capital District Digital. It’s the best decision you’ll ever make.read more
I'm very pleased with the work, professionalism and creativity of this group. Very easy to work with and responsive to all our needs.Charles... Patricelli, Mayor of the City of Watervlietread more
Gerrie Dottino
1681346939
Enjoyed working with this outgoing and knowledgeable team.
art fredette
1681317833
I have been with Capital District Digital for 5 years and it has been great. They are attentive and professional. It is more like working with... friends than working with a vendor. Love these guys!read more
Bill
1679568176
We are so happy we chose Capital District Digital. We are a small manufacturer and we needed help creating a better website to showcase our products,... provide tech support to our customers and add a commerce site for sales of equipment and parts. We didn't have a big budget for this work.They put together a website that really works for us. And recently when we had a problem with Credit Card fraud, Capital stepped up and helped us reduce our risk with website security enhancements. They are a full service company who is very friendly and easy to work with. I highly recommend them.BillPresident, U.S. Paper Countersread more
joe perez
1679147142
The search for all of your marketing needs will end when you contact Capital District Digital !!As a business owner the importance of a website to... promote your business is critical. I have struggled with a properly functioning website for years until I met Anthony and his team.They are 110% committed to customer satisfaction. They kept my team and I involved in the entire process from beginning to end to ensure the website was exactly what we envisioned.On the first day of our web page going live the site's visibility went from 20% to 80%. In the following days CDD continued pushing the site into number one rankings on googleThank You to Anthony and his team!!Joeread more
Since Day one when Kaila and Anthony Answered my phone callI have felt at home. These folks care. They are all in !! Kaila has the patience of a... saint!! I have filled a major gap in our Company with Capital District Digitals Team!!! Steve Burkeread more
Robert Braathe
1648126197
KellyAnne and the team at Capital District Digital are always so helpful! They quickly complete any changes/edits/updates that you need to your... website. They ask questions and understand what I am looking for. I am so happy we have partnered with them for the American Marketing Association NY Capital Region website!read more
Joseph Troia
1648056879
The team at Capital District Digital gets 5 stars for all of their hard work and dedication. Thank you for everything! Joe - Capitaltac
M Fil
1647015781
The team at Capital District Digital is a delight to work with. Their positive attitudes, lively personalities, and their industry knowledge have... improved the traffic to our website multiple times over and we're happy to be working with them.I would highly recommend working with this team!read more
John Manfred
1646313277
Looking to grow your business, work with a team and get great results, go no further than Capital District Digital, Anthony and Kaila and their team... are excellent! Highly recommend you console with these guys if you are looking to build a new look to your website, don't forget to ask how they can help with you social media and marketing. Capital District Digital is a full service solution with great results!read more
Keith Bulatao
1642610046
Anthony, Kaila and KellyAnne have been a pleasure to work with! They updated my website in 2021 to a level that I am extremely proud of and are quick... to respond when updates are needed to the site. Highly recommend them!read more
Richard Metzger
1642252951
Have using them for 5 years
Nicholas Hirsch
1642202846
Anthony and his team are beyond awesome. They did everything for me from seo to website building. When I first met Anthony I had a plan and he helped... build my business to what It is today . Really good people to work with always there for you and actually care about you and try to learn your business and give you ideas he’s not like a lot of these website guys who look at ya as a $ sign. I would recommend Anthony to anyone who has aspirations of building your business for success.read more
Dan Frament
1621720824
I've been with Capital District Digital over 6 years. I get plenty of compliments on my website. Any questions or concerns are quickly responded to.... They have been a pleasure to work with. I would recommend them to everyone.read more
Cheryl Shaw
1620772729
So pleased with the way our website came out! Anthony and Kaila are a pleasure to work and are always very responsive. Highly recommend!
Anthony Raimo
1620750621
I have been happy with the service i receive from Capital District Digital.
Always attentive and creative - willing to work within your budget without giving up on quality! Have grown with them for several years and have been... satisfied throughout - would definitely recommend exploring their services!read more
Steve Gross
1609884143
Right before Christmas 2020, I asked Capital District Digital to design my company's website. The two co-founders, Anthony and Kaila, promised to... finish in two weeks. I was impressed by this delivery date, especially given my request for them to use different photos, background colors, font colors, and specifically, the color purple. Over the course of their work, I made a few changes, which Kaila happily complied with. On Jan 4, 2021, Kaila completed all work and I happily accepted my new website. It was exactly what I wanted. The website of my dreams. I am 100% satisfied! So thanks a million Kaila and Anthony! And yes, I wholeheartedly recommend Capital District Digital. You guys are awesome!read more
Marco Freitas
1583601023
Very pleased with the entire experience.I was debating w the idea of building a website and capital district made my decision very clear. They were... very accommodating, professional and easy to work with. Hard to find companies in our days that follow through and capital district def follow through and made this experience as easy and pleasant as possible.Def a company to do business with !!!!read more
andrea house
1581369387
In 2017 Capital District Digital revamped out old out dated website. Wadetours.com was so old school, customers weren't able to book tours online and... we were losing business because of this. The changes they brought into our site were incredible, it no longer limited our customers to book during business hours and within weeks of the new site, we saw business sales increase. In January 2020, Capital District Digital mentioned to us that they had a new idea for a new design with more features and an easier way of checkout. Within 12 hours of the new site being launched we received 5 online reservations, 2 of these reservations were new customers who had never traveled before! I cannot thank Capital District Digital enough for the continuous maintenance, ideas and advise with the site. Anthony and Kaila are truly incredible to work with!read more
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