Marketing Tips
10 Elements Every great Website Should Have
A great website is key to a great business. Your website is a central location for your customers to find out information about your business, stay up to date on company news, and find how to contact you. With different functionality and features, customers could also see photos of your location, find your social media accounts, book an event, or pay online fees. Whether you are creating a website for your company for the first time, or you are looking to make an update to your site we understand it can be overwhelming. To help make the process a little easier, we have put together a
The Importance of your Instagram Grid and 4 Tips for Design
Social media is one of the most effective tools that a small business can use in their marketing strategy. All social media platforms are unique in their features, demographics, and the way their users engage with the platform. Instagram has many elements that make it unique from other platforms, but one of its most unique features is the Instagram Grid layout. So, what is the purpose of the Instagram Grid layout? The layout of the grid structure is made up of rows of square photos in three separate columns. This is where your posted photos will appear in the order you schedule them for. You’re probably wondering why does the design
How to Optimize your Website for Voice Search
With growing technology, voice assistants such as Alexa, Siri, and Google are becoming more popular than ever. Many households throughout the world, rely on their voice assistant software to help them answer questions with minimal effort on their behalf. What does this mean for your company? It’s time to optimize your SEO for voice search. So, how do we do this exactly? Add Your Business Listing to Voice Search Platforms At Capital District Digital, we take care of this part for you with our Voice Search digital marketing service. We work with your company to make sure your business information is
Getting to Know your Target Audience
The first step to developing any type of marketing strategy for your business is to find your target audience. Your target audience is the group or groups of people that you want your marketing efforts to be directed to. Examples of marketing efforts include social media campaigns, paid advertisements, or email marketing campaigns. Marketing strategies that are customized to your target audience tend to be more successful than any other broad marketing strategy. Why is this? Because customers, whether they are buying a product or service, like to feel as if they matter. They enjoy the special personalized touches in the marketing like including their name, location, their interests, or
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