10 Elements Every great Website Should Have

A great website is key to a great business. Your website is a central location for your customers to find out information about your business, stay up to date on company news, and find how to contact you. With different functionality and features, customers could also see photos of your location, find your social media accounts, book an event, or pay online fees.

Whether you are creating a website for your company for the first time, or you are looking to make an update to your site we understand it can be overwhelming. To help make the process a little easier, we have put together a list of 10 elements every great website should have.

Having a responsive website design means that your website will adjust to any device you are using whether it’s a desktop, tablet, or mobile phone. With technology increasing, people want to carry the smallest device possible for ease of use and comfortability. This means more websites are being viewed on mobile phones and tablets than desktops. Even though the screens are smaller in design it’s expected that the website holds the same speed, website design, and responsiveness as if they were being viewed on a desktop computer.

  1. Easy-to-Use Navigation

Navigation is extremely important for your website design. Your customer’s want to find the information they need easily, and in as little steps as possible. The most important location for navigating the website is in the header. You can also use navigation in the footer, sub menus, and sidebars. If you still worry people won’t be able to find what they are looking for, you can always add a search bar navigation to the site to make it easier for users.

  1. High Quality Photos

There is only so much reading one person wants to do on a website. Using high quality photos can make your company’s website design come to life. It can also be a great way to break up blocks of text throughout the site. Displaying photos of your location, employees, or events can really give your customers an inside look to learn more about your company.

  1. Social Media Integration

Integrating your social media with your website allows your customers to have more ways to share and engage with your content. Adding social media icons to your website design, either at the header or footer of your page, allows your customers to find your accounts and link directly to them. Another option for integrating your social media into your website is adding social sharing links to your blog posts. Then, your customers will be prompted to share and interact with your blog posts. You can also have a feed of one or multiple of your social media accounts displayed on your homepage to make it more enticing for people to follow you.

  1. Security

Having a safe and secure website design is extremely important for both your company and your customers. What kind of security should you have? At the minimum, your website should have a SSL certificate, meaning that any users’ sensitive information such as credit card numbers or banking information will be encrypted. This makes it extremely difficult for any hackers to gain access to your customers valuable information. Adding Recaptchas to your contact forms is another way to block out spammers and hackers, making the communication on your site more secure.

  1. ADA Accessibility Menu

Every website should aim to be ADA compliant. However, at the very least, you should have an ADA Accessibility Menu on your website. This is a specific menu that assists people with disabilities to navigate your site easier. Some accessibility features on the menu include keyboard navigation, adjustments in the contrast and brightness of your website, bigger text, bigger cursors, and a read page option for the hearing impaired.

  1. Ecommerce Payment System

Some companies decide to have an ecommerce function if their website has an online store or bill paying option. If an ecommerce function makes sense for your company, having a payment system on your site can streamline the checkout process so they can complete the entire transaction without leaving your website.

  1. Branding

When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers.

  1. Call-To-Action

Every website should have a clear Call-to-Action for your customers within every page. This is a link or button that clearly directs your customers to take a “next step” or action. An example of this could be a “Download Now” link for customers to download an instructional PDF. Other examples could be a “Contact Us” button to fill out a message on a contact form, or a “Book Now” button to book an appointment. It could even be something simple such as a “Learn More” link to learn more about a specific topic the page is covering.

When developing your website design, you want to make sure that it doesn’t look like every other website in the world. It’s important to have a style and brand that is unique to your company and to display that cohesive look throughout your website. This way, you are making yourselves stand out from every other website in your industry and creating further brand recognition for your customers.

Latest Reviews

Christine Mayer
Anthony and Kaila were so helpful in setting up my new website. They were friendly and understanding of my wants and needs and easy to work with.... They were very professional and proficient. I love the design of my website and how it looks. I highly recommend using Capital Digital for all your website needs.read more
I am so happy with Kaila and Anthony of Capital District Digital. They take my ideas and make them happen, while adding their own spin on web design.... They think through have to showcase what I do best! I highly would recommend them to anyone, and i do very frequently. Not only that they send work my way as well if they think I would work for a project they are working on. Small Business owners are the best! My updated site is amazing!read more
Nicholas Perez
Awesome experience. Very responsive, and a fantastic design. Could have not come out any better!
Coyle Manziello
As the Secretary of the New York Cancer Registrars Association, I would like to recognize Kaila and Anthony Troia and Capital District Digital, LLC.... Our non-profit association started using their company a few months ago during our busiest time of the year and Kaila and Anthony's professionalism met our high expectations. Their attention to detail and promptness has eased our stress and worries with being able to delegate this technical task. Grateful & Thankful!read more
Caitlyn Haley
Kaila is amazing! From start to finish, she was available to answer all of my questions. We are already getting compliments on the new website. It is... well worth it to hire this local business to elevate your online presence!read more
Kaila is so knowledgeable and innovative. Our website has so many features I did not think were even possible. Such a pleasure from start to... finish. Do your business a favor and hire Capital District Digital. It’s the best decision you’ll ever make.read more
I'm very pleased with the work, professionalism and creativity of this group. Very easy to work with and responsive to all our needs.Charles... Patricelli, Mayor of the City of Watervlietread more
Gerrie Dottino
Enjoyed working with this outgoing and knowledgeable team.
art fredette
I have been with Capital District Digital for 5 years and it has been great. They are attentive and professional. It is more like working with... friends than working with a vendor. Love these guys!read more
We are so happy we chose Capital District Digital. We are a small manufacturer and we needed help creating a better website to showcase our products,... provide tech support to our customers and add a commerce site for sales of equipment and parts. We didn't have a big budget for this work.They put together a website that really works for us. And recently when we had a problem with Credit Card fraud, Capital stepped up and helped us reduce our risk with website security enhancements. They are a full service company who is very friendly and easy to work with. I highly recommend them.BillPresident, U.S. Paper Countersread more
joe perez
The search for all of your marketing needs will end when you contact Capital District Digital !!As a business owner the importance of a website to... promote your business is critical. I have struggled with a properly functioning website for years until I met Anthony and his team.They are 110% committed to customer satisfaction. They kept my team and I involved in the entire process from beginning to end to ensure the website was exactly what we envisioned.On the first day of our web page going live the site's visibility went from 20% to 80%. In the following days CDD continued pushing the site into number one rankings on googleThank You to Anthony and his team!!Joeread more
Since Day one when Kaila and Anthony Answered my phone callI have felt at home. These folks care. They are all in !! Kaila has the patience of a... saint!! I have filled a major gap in our Company with Capital District Digitals Team!!! Steve Burkeread more
Robert Braathe
KellyAnne and the team at Capital District Digital are always so helpful! They quickly complete any changes/edits/updates that you need to your... website. They ask questions and understand what I am looking for. I am so happy we have partnered with them for the American Marketing Association NY Capital Region website!read more
Joseph Troia
The team at Capital District Digital gets 5 stars for all of their hard work and dedication. Thank you for everything! Joe - Capitaltac
M Fil
The team at Capital District Digital is a delight to work with. Their positive attitudes, lively personalities, and their industry knowledge have... improved the traffic to our website multiple times over and we're happy to be working with them.I would highly recommend working with this team!read more
John Manfred
Looking to grow your business, work with a team and get great results, go no further than Capital District Digital, Anthony and Kaila and their team... are excellent! Highly recommend you console with these guys if you are looking to build a new look to your website, don't forget to ask how they can help with you social media and marketing. Capital District Digital is a full service solution with great results!read more
Keith Bulatao
Anthony, Kaila and KellyAnne have been a pleasure to work with! They updated my website in 2021 to a level that I am extremely proud of and are quick... to respond when updates are needed to the site. Highly recommend them!read more
Richard Metzger
Have using them for 5 years
Nicholas Hirsch
Anthony and his team are beyond awesome. They did everything for me from seo to website building. When I first met Anthony I had a plan and he helped... build my business to what It is today . Really good people to work with always there for you and actually care about you and try to learn your business and give you ideas he’s not like a lot of these website guys who look at ya as a $ sign. I would recommend Anthony to anyone who has aspirations of building your business for success.read more
Dan Frament
I've been with Capital District Digital over 6 years. I get plenty of compliments on my website. Any questions or concerns are quickly responded to.... They have been a pleasure to work with. I would recommend them to everyone.read more
Cheryl Shaw
So pleased with the way our website came out! Anthony and Kaila are a pleasure to work and are always very responsive. Highly recommend!
Anthony Raimo
I have been happy with the service i receive from Capital District Digital.
Always attentive and creative - willing to work within your budget without giving up on quality! Have grown with them for several years and have been... satisfied throughout - would definitely recommend exploring their services!read more
Steve Gross
Right before Christmas 2020, I asked Capital District Digital to design my company's website. The two co-founders, Anthony and Kaila, promised to... finish in two weeks. I was impressed by this delivery date, especially given my request for them to use different photos, background colors, font colors, and specifically, the color purple. Over the course of their work, I made a few changes, which Kaila happily complied with. On Jan 4, 2021, Kaila completed all work and I happily accepted my new website. It was exactly what I wanted. The website of my dreams. I am 100% satisfied! So thanks a million Kaila and Anthony! And yes, I wholeheartedly recommend Capital District Digital. You guys are awesome!read more
Marco Freitas
Very pleased with the entire experience.I was debating w the idea of building a website and capital district made my decision very clear. They were... very accommodating, professional and easy to work with. Hard to find companies in our days that follow through and capital district def follow through and made this experience as easy and pleasant as possible.Def a company to do business with !!!!read more
andrea house
In 2017 Capital District Digital revamped out old out dated website. Wadetours.com was so old school, customers weren't able to book tours online and... we were losing business because of this. The changes they brought into our site were incredible, it no longer limited our customers to book during business hours and within weeks of the new site, we saw business sales increase. In January 2020, Capital District Digital mentioned to us that they had a new idea for a new design with more features and an easier way of checkout. Within 12 hours of the new site being launched we received 5 online reservations, 2 of these reservations were new customers who had never traveled before! I cannot thank Capital District Digital enough for the continuous maintenance, ideas and advise with the site. Anthony and Kaila are truly incredible to work with!read more
Next Reviewsjs_loader

Get Started Growing Your Business Today!