Marketing Strategy
Top 5 Essential Steps for Business Owners to Create a Winning Digital Marketing Strategy
In today's digital age, having a solid digital marketing strategy is essential for businesses of all sizes. However, creating a successful digital marketing strategy can be a challenging task, especially for business owners who may not have experience in this area. In this blog post, we will discuss the top 5 essential steps that business owners should take when creating a winning digital marketing strategy. Define Your Target Audience: Before you start creating a digital marketing strategy, it is important to understand your target audience. Identify the demographics, interests, and behavior patterns of your ideal customers. This information will help
Getting to Know your Target Audience
The first step to developing any type of marketing strategy for your business is to find your target audience. Your target audience is the group or groups of people that you want your marketing efforts to be directed to. Examples of marketing efforts include social media campaigns, paid advertisements, or email marketing campaigns. Marketing strategies that are customized to your target audience tend to be more successful than any other broad marketing strategy. Why is this? Because customers, whether they are buying a product or service, like to feel as if they matter. They enjoy the special personalized touches in the marketing like including their name, location, their interests, or
Latest Reviews
Coyle Manziello
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As the Secretary of the New York Cancer Registrars Association, I would like to recognize Kaila and Anthony Troia and Capital District Digital, LLC.... Our non-profit association started using their company a few months ago during our busiest time of the year and Kaila and Anthony's professionalism met our high expectations. Their attention to detail and promptness has eased our stress and worries with being able to delegate this technical task. Grateful & Thankful!read more
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Fenceguy
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The team at Capital District Digital gets 5 stars for all of their hard work and dedication. Thank you for everything! Joe - Capitaltac
M Fil
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Richard Metzger
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Have using them for 5 years
Nicholas Hirsch
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Dan Frament
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I've been with Capital District Digital over 6 years. I get plenty of compliments on my website. Any questions or concerns are quickly responded to.... They have been a pleasure to work with. I would recommend them to everyone.read more
Cheryl Shaw
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Anthony Raimo
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I have been happy with the service i receive from Capital District Digital.
Andrea Lilley MS, RN, CDE
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Steve Gross
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Right before Christmas 2020, I asked Capital District Digital to design my company's website. The two co-founders, Anthony and Kaila, promised to... finish in two weeks. I was impressed by this delivery date, especially given my request for them to use different photos, background colors, font colors, and specifically, the color purple. Over the course of their work, I made a few changes, which Kaila happily complied with. On Jan 4, 2021, Kaila completed all work and I happily accepted my new website. It was exactly what I wanted. The website of my dreams. I am 100% satisfied! So thanks a million Kaila and Anthony! And yes, I wholeheartedly recommend Capital District Digital. You guys are awesome!read more
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In 2017 Capital District Digital revamped out old out dated website. Wadetours.com was so old school, customers weren't able to book tours online and... we were losing business because of this. The changes they brought into our site were incredible, it no longer limited our customers to book during business hours and within weeks of the new site, we saw business sales increase. In January 2020, Capital District Digital mentioned to us that they had a new idea for a new design with more features and an easier way of checkout. Within 12 hours of the new site being launched we received 5 online reservations, 2 of these reservations were new customers who had never traveled before! I cannot thank Capital District Digital enough for the continuous maintenance, ideas and advise with the site. Anthony and Kaila are truly incredible to work with!read more
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