Digital Marketing Guides

Digital Marketing 101: A Guide for Albany, NY Businesses

Welcome to Digital Marketing 101, your comprehensive guide to understanding and leveraging digital marketing for your business. In today's digital age, having an online presence is crucial for businesses of all sizes, especially for those located in Albany, NY. This guide will provide you with the basics of digital marketing and how it can help your business grow. Understanding the Basics of Digital Marketing Digital marketing encompasses all marketing efforts that use the internet or an electronic device. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

June 1, 2023|Categories: Digital Marketing|Tags: Albany, Content Marketing, Digital Marketing, Digital Marketing Guides, Email Marketing, NY, Paid Advertising, SEO, Social Media Marketing|

Latest Reviews

Excellent

5.0

Melissa Haley

My review is long overdue. I’m so appreciative of the creativity, efficiency, and support of this amazing company. Don’t look further.

Sherry Wieszchowski

We are so pleased with our website! So easy to navigate. Kaila and Anthony are wonderful!

Michael Wieszchowski

CDD created, host and manage our Day Spa's website and we couldn't be happier. We've had many clients tell us we were "top of the list" when they searched for area spas. The website has truly helped our business grow. The staff at CDD are very friendly and responsive. They are the best!!!

Gideon Dawes

Awesome company, revised website as many times as needed, hooked my business up with complete website build with built in SEO business phone number, and a customized CRM. Kaila and Anthony are professional website designers and marketing experts! And anytime I have a question or need help with something they are very quick to respond. Also and most importantly they are beyond affordable!! Check them out for any of your business CRM, Website, SEO or any of the variety of services offered!!

Brad Cranston

Kaila/ Anthony are by far the best website profesionals I've worked with throughout my career. Having gotten swayed in many different directions, they trully took the time to help me and the demand showed. Anyone should feel blessed to have Capital District Digital backing them for all their website needs.

Christine Mayer

Anthony and Kaila were so helpful in setting up my new website. They were friendly and understanding of my wants and needs and easy to work with. They were very professional and proficient. I love the design of my website and how it looks. I highly recommend using Capital Digital for all your website needs.

More reviews

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Vanessa Wheeler All Occasions Photography

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I am so happy with Kaila and Anthony of Capital District Digital. They take my ideas and make them happen, while adding their own spin on web design. They think through have to showcase what I do best! I highly would recommend them to anyone, and i do very frequently. Not only that they send work my way as well if they think I would work for a project they are working on. Small Business owners are the best! My updated site is amazing!

Nicholas Perez

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Awesome experience. Very responsive, and a fantastic design. Could have not come out any better!

Coyle Manziello

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As the Secretary of the New York Cancer Registrars Association, I would like to recognize Kaila and Anthony Troia and Capital District Digital, LLC. Our non-profit association started using their company a few months ago during our busiest time of the year and Kaila and Anthony's professionalism met our high expectations. Their attention to detail and promptness has eased our stress and worries with being able to delegate this technical task. Grateful & Thankful!

Caitlyn Haley

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Kaila is amazing! From start to finish, she was available to answer all of my questions. We are already getting compliments on the new website. It is well worth it to hire this local business to elevate your online presence!

HDTriker

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Kaila is so knowledgeable and innovative. Our website has so many features I did not think were even possible. Such a pleasure from start to finish. Do your business a favor and hire Capital District Digital. It’s the best decision you’ll ever make.

Charles Patricelli

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I'm very pleased with the work, professionalism and creativity of this group. Very easy to work with and responsive to all our needs.Charles Patricelli, Mayor of the City of Watervliet

Gerrie Dottino

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Enjoyed working with this outgoing and knowledgeable team.

art fredette

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I have been with Capital District Digital for 5 years and it has been great. They are attentive and professional. It is more like working with friends than working with a vendor. Love these guys!

Bill

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We are so happy we chose Capital District Digital. We are a small manufacturer and we needed help creating a better website to showcase our products, provide tech support to our customers and add a commerce site for sales of equipment and parts. We didn't have a big budget for this work.They put together a website that really works for us. And recently when we had a problem with Credit Card fraud, Capital stepped up and helped us reduce our risk with website security enhancements. They are a full service company who is very friendly and easy to work with. I highly recommend them.BillPresident, U.S. Paper Counters

joe perez

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The search for all of your marketing needs will end when you contact Capital District Digital !!As a business owner the importance of a website to promote your business is critical. I have struggled with a properly functioning website for years until I met Anthony and his team.They are 110% committed to customer satisfaction. They kept my team and I involved in the entire process from beginning to end to ensure the website was exactly what we envisioned.On the first day of our web page going live the site's visibility went from 20% to 80%. In the following days CDD continued pushing the site into number one rankings on googleThank You to Anthony and his team!!Joe

Stephen Tallmadge

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Robert Braathe

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KellyAnne and the team at Capital District Digital are always so helpful! They quickly complete any changes/edits/updates that you need to your website. They ask questions and understand what I am looking for. I am so happy we have partnered with them for the American Marketing Association NY Capital Region website!

Joseph Troia

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The team at Capital District Digital gets 5 stars for all of their hard work and dedication. Thank you for everything! Joe - Capitaltac

M Fil

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The team at Capital District Digital is a delight to work with. Their positive attitudes, lively personalities, and their industry knowledge have improved the traffic to our website multiple times over and we're happy to be working with them.I would highly recommend working with this team!

John Manfred

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Looking to grow your business, work with a team and get great results, go no further than Capital District Digital, Anthony and Kaila and their team are excellent! Highly recommend you console with these guys if you are looking to build a new look to your website, don't forget to ask how they can help with you social media and marketing. Capital District Digital is a full service solution with great results!

Keith Bulatao

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Anthony, Kaila and KellyAnne have been a pleasure to work with! They updated my website in 2021 to a level that I am extremely proud of and are quick to respond when updates are needed to the site. Highly recommend them!

Richard Metzger

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Have using them for 5 years

Nicholas Hirsch

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Anthony and his team are beyond awesome. They did everything for me from seo to website building. When I first met Anthony I had a plan and he helped build my business to what It is today . Really good people to work with always there for you and actually care about you and try to learn your business and give you ideas he’s not like a lot of these website guys who look at ya as a $ sign. I would recommend Anthony to anyone who has aspirations of building your business for success.

Dan Frament

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I've been with Capital District Digital over 6 years. I get plenty of compliments on my website. Any questions or concerns are quickly responded to. They have been a pleasure to work with. I would recommend them to everyone.

Cheryl Shaw

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So pleased with the way our website came out! Anthony and Kaila are a pleasure to work and are always very responsive. Highly recommend!

Ben Radtke

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Anthony Raimo

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I have been happy with the service i receive from Capital District Digital.

Andrea Lilley MS, RN, CDE

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Always attentive and creative - willing to work within your budget without giving up on quality! Have grown with them for several years and have been satisfied throughout - would definitely recommend exploring their services!

Steve Gross

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Right before Christmas 2020, I asked Capital District Digital to design my company's website. The two co-founders, Anthony and Kaila, promised to finish in two weeks. I was impressed by this delivery date, especially given my request for them to use different photos, background colors, font colors, and specifically, the color purple. Over the course of their work, I made a few changes, which Kaila happily complied with. On Jan 4, 2021, Kaila completed all work and I happily accepted my new website. It was exactly what I wanted. The website of my dreams. I am 100% satisfied! So thanks a million Kaila and Anthony! And yes, I wholeheartedly recommend Capital District Digital. You guys are awesome!

Marco Freitas

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Very pleased with the entire experience.I was debating w the idea of building a website and capital district made my decision very clear. They were very accommodating, professional and easy to work with. Hard to find companies in our days that follow through and capital district def follow through and made this experience as easy and pleasant as possible.Def a company to do business with !!!!

Andrea Sprague

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In 2017 Capital District Digital revamped out old out dated website. Wadetours.com was so old school, customers weren't able to book tours online and we were losing business because of this. The changes they brought into our site were incredible, it no longer limited our customers to book during business hours and within weeks of the new site, we saw business sales increase. In January 2020, Capital District Digital mentioned to us that they had a new idea for a new design with more features and an easier way of checkout. Within 12 hours of the new site being launched we received 5 online reservations, 2 of these reservations were new customers who had never traveled before! I cannot thank Capital District Digital enough for the continuous maintenance, ideas and advise with the site. Anthony and Kaila are truly incredible to work with!

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